Friday, April 19, 2024

Multi-talented musician JORDI UP LATE return with new song ‘PUNX’

Image via publicist

Following the recent release of her latest single, ‘TO BE YOUR FRIEND’, 26-year-old LA-based electropop artist & producer JORDI UP LATE returns with another brand new single entitled ‘PUNX’ a collaboration with Wyatt Thunder.

As JORDI UP LATE wrote on her newest single:

“Sometimes, we give a lot of energy and time to people who aren’t true about their intentions and we feel that we have been played. However, in the end, those people are really just playing themselves out of healthy friendships and kind lovers. ‘PUNX’ is basically about telling someone to F*** off and letting toxic people go while also unapologetically and happily reminding them of what they are losing and what we are gaining.”

In its accompanying music video, she continued:

“The ‘PUNX’ music video revolved around shooting on a green screen set. I utilised the green screen throughout the entire video as a tool for creating movement, motion, effort, and sweat, without actually going anywhere or accomplishing any distance. This mirrors the idea of putting effort into a relationship that goes unappreciated. The song is also about gaining freedom by saying F*** it and letting my unfiltered feelings guide the way. The green screen also provided an amazing opportunity to get whacky and surreal in post-like a dream – unfiltered. I then purposefully like to reveal the green screen as a comment on the fakery and manipulation explored in the lyrics. Overall the visuals needed to reflect both the dark but fun sensibilities of the track.”

JORDI UP LATE recently signed with WRKSHP, a new music-based lifestyle company kickstarted by Multi-Platinum, Grammy-Winning producer Che Pope and serial entrepreneur Dan Gilbert, headquartered in Detroit. She is set to release more new music this year.

JORDI UP LATE Bio:

JORDI UP LATE leads an artistically tangled life that combines her passions for surreal visuals and electronic music. Raised in Los Angeles, she grew up absorbing the love of filmmaking and music production by osmosis. She found a love for visual arts and music very early on in her life with the encouragement of her family and often sequestered herself in her room to paint for hours into the night. As a teenager, she began songwriting as an additional form of self-expression and eventually became a self-taught producer at 15 and worked tirelessly to keep improving her singing, songwriting and production one track at a time. 

Creating is not only Jordi’s passion but a pillar of her existence. Her need to produce art took her to the Rhode Island School of Design. There she deepened her knowledge and skills as a visual artist, studying animation, film, drawing, printmaking, ceramics and art history. With a major in Animation, Jordi spent her years at RISD exploring experimental storytelling through sound and visual accompaniment. She found more experimental pursuits in herself at RISD with the help of professors and classmates who valued exploring our innate tendencies and creative differences. While spending 4 years endlessly making and learning her craft, Jordi continued developing her self-taught production and composition skills as the sound was and is always the base for her visual explorations. One does not exist without the other. In her imagined spaces, worlds are often cavernous and echoing — empty yet completing a circle. Melodies dictate shapes while synthesizers carve textures. Crescendos build colour while reverb creates a tunnel for light. Jordi’s work forms collections of meditative spaces which evolve and reveal the matter to the pulse of the void. 

After attending RISD and acquiring a Bachelor of Fine Arts, Jordi returned to Los Angeles to pursue her career in music and art. She works as a freelance artist creating all types of work from design and illustration to mixed media animated music videos and stop motion spots. In addition, Jordi continues her fine art practices as a ceramicist and painter. 

JORDI UP LATE is constantly writing, producing, and collaborating on tracks. Her biggest influences include Daft Punk, Gorillaz, Little Dragon, and James Blake, all of whom she listened to in her formative years of establishing her electro-pop signatures as a self-taught producer. Jordi is drawn to other artists and musicians who share the ability to collaborate and evolve, weaving through different genres while bending them. She gains inspiration from and strives to blend electronic, pop, blues, psychedelic funk, and the wavey sounds of California. 

Currently working on releasing singles, JORDI UP LATE’s plans are for both an EP and LP in 2023. In addition, she is creating visual work to accompany her body of music, in hopes that she can build audio/visual worlds in her performances and experiences.

“PUNK” Video Credits:

Creative Director: JORDI UP LATE

Producers: Meriko Kawashima @ko_creator, Emma Spencer @emmmazing

DOP – christian dk long @christiandklong

AC – Amanda Ferrarese @amanda.ferrare

Gaffer – Charles Schaefer – @charles.alexanderr 

Key Grip – Katie Dooling @katiedooling

MUA: Claire Brooke @verysaltylooks

PA: Justin Tager @justintager

Special Thanks to Erika Maisch. @erika_maish

Location – Pinkbox Studio – @pinkbox.studio

JORDI UP LATE:

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