Monday, January 30, 2023

Rich Aucoin’s Music Video for ‘The Other’ is Everything You Need Right Now

Canadian Indie Electronic musician, Rich Aucoin offers up the music video for ‘The Other’ on 9 May and has quickly become my favourite video for the year 2019 so far. And it’s only his second single for the year, folks, in preparation for his album entitled Release, set to drop on 17 May via Haven Sounds.
 
Aucoin has this incredible way of fusing electronic with organic sounds and while he is definitely not the only producer doing this, there is just something special about his sound. Clean lines and crisp sound that just overwhelms the listener with emotion. It’s just… so damn pure that it hurts in the best possible way. 
 
The music video takes place on an alien planet where life is segregated and ruled by beings donned with white masks, keeping blue and red masked citizens separate and thereby controlling the narrative of their lives. But like with all stories of this kind of mental slavery, it takes one person to spark the rest into action. 

 
 
Watch the video for ‘The Other’ here.

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